Hello! I’m
Geraldine

A versatile marketer here to help you manage projects, deliver objectives, align functions and solve complex problems.

Branding myself as an expert or guru of sorts is not really my thing. Here’s what you get if you work with me
👇

I am the curious cat 😻 who loves to connect the dots, enjoys preparing briefs and keeping others in the know, will stop at nothing to get answers and asks why? only all the time.

Adjectives that my colleagues have used to describe me over the years.

My Style

Once a project is under my wing, I’ll consider it personal and see it through from concept to delivery, execution, and optimization. I’ll provide creative input, efficiency, incisiveness, and a test-and-learn approach to ensure it moves smoothly and keeps growing.
I’ll conduct comprehensive research to verify the foundations are solid and build relationships with key stakeholders to ascertain their knowledge is leveraged and reflected in the project and that timelines are reasonable.
I’ll develop new ways of working when necessary, ensuring flows and processes are agreed upon by stakeholders and documented in an understandable format that allows new people to understand the full picture at a later stage.

Career

Digital Marketing
Manager

2023 – Present

Social Media
Specialist

2020-2022

Digital Marketing Specialist

2019-2020

Senior Marketing Executive

2017-2019

You can learn more about each of my experiences by navigating to the Experiences & Projects Page 😉

Values

I would love to contribute to enthusiastically-run operations that hold the values of transparency, efficiency, and positive feedback loops close to their hearts.

What matters to me

✅ Authenticity

Transparency

Feedback

Opportunities to learn

Diversity

I don’t quite appreciate

❌ Office politics

Redundant policies

Broken information flows

Personal

When I’m not working away, you’ll find me lifting heavy sh*t at some CrossFit competition, watching football and F1, cursing myself over that transfer that didn’t pay off on Fantasy Premier League (IYKYK), creating healthy recipes and personal content, and being a noob guitar player who dreams of mastering the art one day. Also a dog mum.

Want to work with me?

Here are some services I can offer your organization

Content Planning & Creation

Social Media Management

Event Organization

Processes & Flows

Project Coordination

Visit the services page for more detailed information about how I can help your business.